COURSE OVERVIEW (1 DAY)

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics.

This workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

This workshop includes dynamic trainee/trainer interactions and discussions, written and oral exercises, case studies, reflection, quizzes and a workbook for each participant to take back to the workplace.

TARGET AUDIENCE

This workshop is designed for business owners, department managers, marketing managers, and sales executives who wish to increase their company’s image and ultimately the bottom line.

COURSE OVERVIEW

SECTION 1:      Defining Marketing

1.     What is Marketing?

2.     The Best Marketing

3.     Identifying the key point

SECTION 2:      Recognising Trends

1.     Current Trends

2.     Future Trends

SECTION 3:      Market Research

1.     Primary Research

2.     Secondary Research

SECTION 4:      Strategies for Success

1.     Top Ten Strategies for Success

2.     Identifying Opportunities

 SECTION 5:      Your own Marketing Strategies

1.     Corporate Mission Statement

2.     A Personal Mission Statement

 SECTION 6:      Brochures

1.     Brochure Analysis

2.     Good vs Bad

3.     Tips

SECTION 7:      Tradeshows

1.     Why attend a Trade Show

2.     Preparing for a Trade Show

·         Before

·         During

·         After

SECTION 8:      Developing a Marketing Plan

1.     The 4 P’s

·         Products

·         Place

·         Price

·         Promotion

2.     SWOT Analysis

·         Products

·         Place

·         Price

·         Promotion

3.     A Simple Marketing Plan for Small Budgets

SECTION 9:      Increasing Business

1.     How to Increase Business

SECTION 10:    Saying NO to New Business

1.     When you Need to Say NO

 SECTION 11:    Advertising

1.     The Myths of Advertising

2.     Creating Desire

 SECTION 12:    Networking

1.     The Roadblocks

2.     The Remedies

3.     The Responsibilities

4.     Preparation

5.     Strategies

6.     Communication Tips to Consider